Making resolutions is easy, keeping them is the tricky part. That’s why Fiber One launched a program to ensure resolutioners have the support they need – by insuring their resolutions themselves.

We parodied popular insurance ad tropes to promote the (fake) insurance program, where we offered a year supply of Fiber One bars for anyone who was falling off their resolution. And like all proper insurance companies, we started with a fun and memorable spokesperson: Lisa Ann Walter (of Abbott Elementary and Parent Trap fame), who assured everyone that there will always be bumps in the road, but with Fall Off Forgiveness, it’s never been easier to get back on track.